Forward Thinking 
Financial Broadcast
Media Strategy
Our Industry Knowledge, Marketplace Expertise and Unprecedented Innovation makes us the Gold Standard for Financial Broadcast Media Buying.
Forward Thinking
Financial Broadcast
Media Strategy
Our Industry Knowledge, Marketplace Expertise and Unprecedented Innovation makes us the Gold Standard for Financial Broadcast Media Buying.
Forward Thinking
Financial Broadcast
Media Strategy
Our Industry Knowledge, Marketplace Expertise and Unprecedented Innovation makes us the Gold Standard for Financial Broadcast Media Buying.
We help Financial Advertisers grow their brands!
Optimizing Your Return on Investment
Unparalleled Market Place and Rate Level Knowledge
We leverage our 30 years of financial broadcast media expertise into every plan and our client’s benefit!
Stand Out in a Crowded Marketplace
We identify unique opportunities to elevate your brand
Targeted sponsorships created to capture viewer engagement gives our clients a competitive advantage!
Exclusive Innovation Strategies
Groundbreaking outside the box concepts
These first-to-market, 100% share-of-voice strategies feature our client’s in never-before seen, non-traditional media spaces!
We help Financial Advertisers grow their brands!
Optimizing Your Return on Investment
Unparalleled Market Place and Rate Level Knowledge
We leverage our 30 years of financial broadcast media expertise into every plan and our client’s benefit!
Stand Out in a Crowded Marketplace
We identify unique opportunities to elevate your brand
Targeted sponsorships created to capture viewer engagement gives our clients a competitive advantage!
Exclusive Innovation Strategies
Groundbreaking outside the box concepts
These first-to-market, 100% share-of-voice strategies feature our client’s in never-before seen, non-traditional media spaces!
We help Financial Advertisers grow their brands!
Optimizing Your Return on Investment
Unparalleled Market Place Rate Level Knowledge
We leverage our 30 years of financial broadcast media expertise into every plan and our client’s benefit!
Stand Out in a Crowded Marketplace
We identify unique opportunities to elevate your brand
Targeted sponsorships created to capture viewer engagement gives our clients a competitive advantage!
Exclusive Innovation Strategies
Groundbreaking outside the
box concepts
These first-to-market, 100% share-of-voice strategies feature our client’s in never-before seen, non-traditional media spaces!
Industry
Knowledge
We’ve been called Pioneers of the Financial Broadcast Media industry and for good reason! For over 30 years we’ve lived and breathed the financial industry! And with this longevity comes unmatched knowledge.
We have worked with a variety of financial services and financial products firms because we understand their business, and their competitors too!
As a result, Rick Davis Financial Media Group is recognized as a leading buyer firm on strategic Financial Endemic Broadcast Networks such as CNBC, Bloomberg and Fox Business.
Imagine your advantage of partnering with a financial media buying firm that knows the industry like none other!
That’s just for starters!
We Know Your Industry
Knowledge
Brokerages
Financial Services
Financial Products
Stocks
Options
Futures
Gold
ETF’s
Mutual Funds
IPO’s
Industry
Knowledge
We’ve been called Pioneers of the Financial Broadcast Media industry and for good reason! For over 30 years we’ve lived and breathed the financial industry! And with this longevity comes unmatched knowledge.
We have worked with a variety of financial services and financial products firms because we understand their business, and their competitors too!
As a result, Rick Davis Financial Media Group is recognized as a leading buyer firm on strategic Financial Endemic Broadcast Networks such as CNBC, Bloomberg and Fox Business.
Imagine your advantage of partnering with a financial media buying firm that knows the industry like none other!
We Know Your Industry
Knowledge
| Brokerages Financial Services Financial Products Stocks Options |
Futures Gold ETF’s Mutual Funds IPO’s |
That’s just for starters!
Industry
Knowledge
We’ve been called Pioneers of the Financial Broadcast Media industry and for good reason! For over 30 years we’ve lived and breathed the financial industry! And with this longevity comes unmatched knowledge.
We have worked with a variety of financial services and financial products firms because we understand their business, and their competitors too!
As a result, Rick Davis Financial Media Group is recognized as a leading buyer firm on strategic Financial Endemic Broadcast Networks such as CNBC, Bloomberg and Fox Business.
Imagine your advantage of partnering with a financial media buying firm that knows the industry like none other!
That’s just for starters!
Marketplace Expertise
“We have partnered with Rick Davis media buying services for over 30 years, providing innovative and creative solutions for their clients.”
NBC Universal Ad Sales
We Know Your Marketplace
Expertise
Fact, no other agency or media firm has bought more financial broadcast media than the Rick Davis Financial Media Group!
How? For over 30 years we have leveraged our industry knowledge and marketplace expertise! We know audience metrics, rate level history and supply and demand inventory. Plus, we are relentless negotiators!
Bottom line, this kind of expertise cannot be taught, it must be learned! In fact, both clients and media partners have recognized our strategies as the best in the industry!
Imagine your advantage of partnering with a financial media buying firm that can apply the perfect blend of art and science like none other!
There’s one more ingredient!
Marketplace
Expertise
“We have partnered with Rick Davis media buying services for over 30 years, providing innovative and creative solutions for their clients.”
NBC Universal Ad Sales
We Know Your Marketplace
Expertise
Fact, no other agency or media firm has bought more financial media than the Rick Davis Financial Media Group!
How? For over 30 years we have leveraged our industry knowledge and marketplace expertise! We know audience metrics, rate level history and supply and demand inventory. Plus, we are relentless negotiators!
Bottom line, this kind of expertise cannot be taught, it must be learned! In fact, both clients and media partners have recognized our strategies as the best in the industry!
Imagine your advantage of partnering with a financial media buying firm that can apply the perfect blend of art and science like none other!
There’s one more ingredient!
Marketplace
Expertise
“We have partnered with Rick Davis media buying services for over 30 years, providing innovative and creative solutions for their clients.”
NBC Universal
Ad Sales
Fact, no other agency or media firm has bought more financial media than the Rick Davis Financial Media Group!
How? For over 30 years we have leveraged our industry knowledge and marketplace expertise! We know audience metrics, rate level history and supply and demand inventory. Plus, we are relentless negotiators!
Bottom line, this kind of expertise cannot be taught, it must be learned! In fact, both clients and media partners have recognized our strategies as the best in the industry!
Imagine your advantage of partnering with a financial media buying firm that can apply the perfect blend of art and science like none other!
There’s one more ingredient!
Unprecedented Innovation
But we don’t stop there, Rick Davis Financial Media Group has created, negotiated and integrated several first-to-market, groundbreaking sponsorships that separate our clients from their competition!
As a progressive, forward thinking financial media firm we identify targeted, impactful and exclusive opportunities that amplify our client’s brand to new levels.
Both brand building and actionable, our innovative concepts are aligned to activate when market events trigger heightened viewer engagement.
We Know Innovation
Ecosystem
Unprecedented
Innovation
But we don’t stop there, Rick Davis Financial Media Group has created, negotiated and integrated several first-to-market, groundbreaking sponsorships that separate our clients from their competition!
As a progressive, forward thinking financial media firm we identify targeted, impactful and exclusive opportunities that amplify our client’s brand to new levels.
Both brand building and actionable, our innovative concepts are aligned to activate when market events trigger heightened viewer engagement.
We Know Innovation
Ecosystem
Unprecedented
Innovation
But we don’t stop there, Rick Davis Financial Media Group has created, negotiated and integrated several first-to-market, groundbreaking sponsorships that separate our clients from their competition!
As a progressive, forward thinking financial media firm we identify targeted, impactful and exclusive opportunities that amplify our client’s brand to new levels.
Both brand building and actionable, our innovative concepts are aligned to activate when market events trigger heightened viewer engagement.
First to Market Innovation Sponsorships
Exclusive weekly options show and daily segment targeting high level traders
Options Action, TD Ameritrade’s highest profile strategic sponsorship, features option traders from some of the top firms on Wall Street that focuses on how to increase profits and limit losses using common option techniques. The sponsorship aligns perfectly promoting TD Ameritrade’s thinkorswim trading platform, a favorite of options traders!
The sponsorship includes a digital build out on CNBC.com,
First to Market Innovation Sponsorships
Integration of an advertiser’s logo/ brand on set during programming
Conceptualized and negotiated the Mad Money Lightning Round Sponsorship for TD Ameritrade. Arguably the most popular segment on CNBC, this unique sponsorship includes on-screen logo branding during the segment, which was the first of its kind to be executed on the network.
“Road Block” sponsorship of high-profile IPO coverage
When transportation network company Lyft debuted as the first big tech IPO of 2019, the Financial Endemic Networks unfolded a full day of coverage from pre-pricing speculation through initial trading and closing bell analysis.
This strategic, 100% SOV sponsorship put TD Ameritrade front and center with a captive audience of active traders and investors watching live market movement as it unfolded.
By the Numbers:
13 Hours of Sponsored Financial Endemic Coverage
70 On-Screen minutes of in content brand messaging
36 Sponsored Segments, Billboards and Commercials
Integrated sponsorship with stock ticker and commercial
Developed a unique ticker sponsorship on Bloomberg that features a :15 animated commercial. This strategy allowed Speedtrader to combine a ticker sponsorship and commercial into one activation.
Exclusive weekly options show and daily segment targeting high level traders
Options Action, TD Ameritrade’s highest profile strategic sponsorship, features option traders from some of the top firms on Wall Street that focuses on how to increase profits and limit losses using common option techniques. The sponsorship aligns perfectly promoting TD Ameritrade’s thinkorswim trading platform, a favorite of options traders!
The sponsorship includes a digital build out on CNBC.com,
Leverage market data to activate real-time ad’s during editorial programming.
When the Market Spikes, TD Ameritrade messaging will appear in editorial real estate, referred to as the Jbar. The Jbar is part of Bloomberg’s unique viewing experience used for top news, editorial updates and ticker data. Utilizing this proprietary technology, animated ads will trigger when market spikes in the VIX and DOW occur. This positions TD Ameritrade with 100% share-of voice when market trading volume is at its highest. Think digital ads via linear TV!
First to Market Innovation Sponsorships
Integration of an advertiser’s logo/ brand on set during programming
Conceptualized and negotiated the Mad Money Lightning Round Sponsorship for TD Ameritrade. Arguably the most popular segment on CNBC, this unique sponsorship includes on-screen logo branding during the segment, which was the first of its kind to be executed on the network.
“Road Block” sponsorship of high-profile IPO coverage
When transportation network company Lyft debuted as the first big tech IPO of 2019, the Financial Endemic Networks unfolded a full day of coverage from pre-pricing speculation through initial trading and closing bell analysis.
This strategic, 100% SOV sponsorship put TD Ameritrade front and center with a captive audience of active traders and investors watching live market movement as it unfolded.
By the Numbers:
13 Hours of Sponsored Financial Endemic Coverage
70 On-Screen minutes of in content brand messaging
36 Sponsored Segments, Billboards and Commercials
Integrated sponsorship with stock ticker and commercial
Developed a unique ticker sponsorship on Bloomberg that features a :15 animated commercial. This strategy allowed Speedtrader to combine a ticker sponsorship and commercial into one activation.
Exclusive weekly options show and daily segment targeting high level traders
Options Action, TD Ameritrade’s highest profile strategic sponsorship, features option traders from some of the top firms on Wall Street that focuses on how to increase profits and limit losses using common option techniques. The sponsorship aligns perfectly promoting TD Ameritrade’s thinkorswim trading platform, a favorite of options traders!
The sponsorship includes a digital build out on CNBC.com,
Leverage market data to activate real-time ad’s during editorial programming.
When the Market Spikes, TD Ameritrade messaging will appear in editorial real estate, referred to as the Jbar. The Jbar is part of Bloomberg’s unique viewing experience used for top news, editorial updates and ticker data. Utilizing this proprietary technology, animated ads will trigger when market spikes in the VIX and DOW occur. This positions TD Ameritrade with 100% share-of voice when market trading volume is at its highest. Think digital ads via linear TV!
Innovation Case Study
TD Ameritrade Capitalizes on Market Volatility Coverage
to Enhance Brand and Lift Trader Engagement.
Innovation Case Study
TD Ameritrade Capitalizes on Market Volatility Coverage
to Enhance Brand and Lift Trader Engagement.
Innovation Case Study
TD Ameritrade Capitalizes on
Market Volatility Coverage
to Enhance Brand and
Lift Trader Engagement.
Introduction
During times of extreme stock market volatility the Financial Endemic Networks (CNBC, Bloomberg, Fox Business) activate extensive editorial coverage and go commercial free for an extended period of time.
Rick Davis Financial Media Group conceived an innovative, never-before executed “Real-Time Editorial Sponsorship” with the Financial Endemic Networks. This strategy aligned its client TD Ameritrade, with 100% SOV during commercial free coverage to capture engaged viewers as money in motion moments unfold!
Introduction
Introduction
During times of extreme stock market volatility the Financial Endemic Networks (CNBC, Bloomberg, Fox Business) activate extensive editorial coverage and go commercial free for an extended period of time.
Rick Davis Financial Media Group conceived an innovative, never-before executed “Real-Time Editorial Sponsorship” with the Financial Endemic Networks. This strategy aligned its client TD Ameritrade, with 100% SOV during commercial free coverage to capture engaged viewers as money in motion moments unfold!
Introduction
Market Event
The U.S. Stock market suffers historic volatility and sell-off
The DOW lost 12% the last week of February 2020 marking the worst weekly performance since the financial crisis. In addition, the 30-stock DOW posted its biggest one-day loss ever Thursday February 27th, 2020. Amidst investor and trader fears over the Coronavirus impact on the global economy and corporate profits, the Financial Endemic Networks launched unprecedented commercial-free coverage that lasted through March!
Market Event
Market Event
The U.S. Stock market suffers historic volatility and sell-off
The DOW lost 12% the last week of February 2020 marking the worst weekly performance since the financial crisis. In addition, the 30-stock DOW posted its biggest one-day loss ever Thursday February 27th, 2020. Amidst investor and trader fears over the Coronavirus impact on the global economy and corporate profits, the Financial Endemic Networks launched unprecedented commercial-free coverage that lasted through March!
Market Event
The Results
- Sponsorship leveraged unprecedented 100% Share of Voice (SOV)
- Competitive (SOV) was reduced 20%-25% by commercial pre-emptions
- Sponsorship strategically aligned with TD Ameritrade record trading volumes
- +60% Media ROI versus same quarter YOY
- Media Innovation draws National Trade Publication Article
Historic Brand Exposure during (FE) Commercial Free Programming (2-24/3-27)
181
Hours of Commercial Free Programming that included TD Ameritrade Branding
1,695
In-Content Banners, Augmented Reality Billboards and Real-time Ads in Editorial Space
526
Minutes of on-screen TD Ameritrade Brand Messaging
The Results
The Results
- Sponsorship leveraged unprecedented 100% Share of Voice (SOV)
- Competitive (SOV) was reduced 20%-25% by commercial pre-emptions
- Sponsorship strategically aligned with TD Ameritrade record trading volumes
- +60% Media ROI versus same quarter YOY
- Media Innovation draws National Trade Publication Article
Historic Brand Exposure during (FE) Commercial Free Programming (2-24/3-27)
181
Hours of Commercial Free Programming that included TD Ameritrade Branding
1,695
In-Content Banners, Augmented Reality Billboards and Real-time Ads in Editorial Space
526
Minutes of on-screen TD Ameritrade Brand Messaging
The Results
About Us
Rick Davis Financial Media Group is a division of Rick Davis Productions, Inc. a full-service production and media company founded in 1991. Shortly after inception we focused our specialization in the financial advertising industry with an expertise in broadcast media buying.
As a result, Rick Davis Financial Media Group is second to none when it comes to providing the most cost-efficient and innovative media plans on CNBC, Bloomberg and Fox Business!
In fact, no other agency or media firm has bought more financial broadcast media than the Rick Davis Financial Media Group!
Our legacy spans from launching the first internet brokerage campaign through industry changing $0 commissions. From introducing real-time quote products to integrating real-time editorial programming branding.
Rick Davis Financial Media Group has partnered with numerous clients in the financial sector, domestically and internationally. Our clients include Brokerages, Financial Data Providers, as well as, Financial Product and Financial Service firms.
Through it all, our knowledge and expertise have helped our clients evolve and grow! Our longevity speaks for our excellence. Our results speak for themselves.
Media Services
– Client/Product Evaluation
– Competitive Analysis
– Media Research
– Media Recommendation
– Media Negotiation
– Media Placement
– Media Results Analysis
What Others Say
“I worked with Rick Davis and his company for many years, and considered them a valued partner in growing my brokerage firm at Ameritrade.”
J. Joe Ricketts – Founder & Chairman, Ameritrade
“I think it’s fair to say that Rick Davis was instrumental in transforming our business.”
Eric Stokes- Former President, DTN Financial Services
“Their media expertise has helped make us a leader in the direct access trading industry.”
Guy Gentile- CEO, Speedtrader.com
About Us
Rick Davis Financial Media Group is a division of Rick Davis Productions, Inc. a full-service production and media company founded in 1991. Shortly after inception we focused our specialization in the financial advertising industry with an expertise in broadcast media buying.
As a result, Rick Davis Financial Media Group is second to none when it comes to providing the most cost-efficient and innovative media plans on CNBC, Bloomberg and Fox Business!
In fact, no other agency or media firm has bought more financial broadcast media than the Rick Davis Financial Media Group!
Our legacy spans from launching the first internet brokerage campaign through industry changing $0 commissions. From introducing real-time quote products to integrating real-time editorial programming branding.
Rick Davis Financial Media Group has partnered with numerous clients in the financial sector, domestically and internationally. Our clients include Brokerages, Financial Data Providers, as well as, Financial Product and Financial Service firms.
Through it all, our knowledge and expertise have helped our clients evolve and grow! Our longevity speaks for our excellence. Our results speak for themselves.
Media Services
– Client/Product Evaluation
– Competitive Analysis
– Media Research
– Media Recommendation
– Media Negotiation
– Media Placement
– Media Results Analysis
What Others Say
“I worked with Rick Davis and his company for many years, and considered them a valued partner in growing my brokerage firm at Ameritrade.”
J. Joe Ricketts – Founder & Chairman, Ameritrade
“I think it’s fair to say that Rick Davis was instrumental in transforming our business.”
Eric Stokes- Former President, DTN Financial Services
“Their media expertise has helped make us a leader in the direct access trading industry.”
Guy Gentile- CEO, Speedtrader.com
About Us
Rick Davis Financial Media Group is a division of Rick Davis Productions, Inc. a full-service production and media company founded in 1991. Shortly after inception we focused our specialization in the financial advertising industry with an expertise in broadcast media buying.
As a result, Rick Davis Financial Media Group is second to none when it comes to providing the most cost-efficient and innovative media plans on CNBC, Bloomberg and Fox Business!
In fact, no other agency or media firm has bought more financial broadcast media than the Rick Davis Financial Media Group!
Our legacy spans from launching the first internet brokerage campaign through industry changing $0 commissions. From introducing real-time quote products to integrating real-time editorial programming branding.
Rick Davis Financial Media Group has partnered with numerous clients in the financial sector, domestically and internationally. Our clients include Brokerages, Financial Data Providers, as well as, Financial Product and Financial Service firms.
Through it all, our knowledge and expertise have helped our clients evolve and grow! Our longevity speaks for our excellence. Our results speak for themselves.
Media Services
– Client/Product Evaluation
– Competitive Analysis
– Media Research
– Media Recommendation
– Media Negotiation
– Media Placement
– Media Results Analysis
“I worked with Rick Davis and his company for many years, and considered them a valued partner in growing my brokerage firm at Ameritrade.”
J. Joe Ricketts – Founder & Chairman, Ameritrade
“I think it’s fair to say that Rick Davis was instrumental in transforming our business.”
Eric Stokes- Former President, DTN Financial Services
“Their media expertise has helped make us a leader in the direct access trading industry.”
Guy Gentile- CEO, Speedtrader.com
Contact us for a no-obligation consultation.
Let’s Connect Trust your strategic financial broadcast advertising to a firm whose industry longevity, marketplace expertise and unprecedented innovation is second to none, Rick Davis Financial Media Group!
Call us at 402-596-1115 or email us at:
info@rdfinancialmedia.com
